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What is Web 2.0? What kind of industry can benefit of the Web 2.0 values?

What are the economical benefits of the Web 2.0 principles?

How to use Web 2.0 to promote your image, and brand attributes to your target audience?

How to manage your reputation online?

The E Club and Marketing Club are very proud to welcome 2 great speakers and entrepreneurs, who will share with us their experience in accompanying executives and entrepreneurs to evolve with these great social, organizational and technological revolutions we know today.

Outline of the agenda:

* Web 2.0: roots, participation,social dimension

* Blogs, RSS, Wikis, Widgets, Mashups, Social networking!!! What is this and what does it mean to my business?

* Towards Enterprise 2.0

* Non IT Industry examples using Web 2.0

* How to transform Business

* Internet in a global business: you can’t win without it

* The positive influence of blogs

* Are Social Media useful? Yes, but do it properly

* Control and manage your image on the web

The presentations will be followed by a light Buffet and a further chance to see friends and make new connections

Miguel Membrado is a serial entrepreneur and an enterprise & web 2.0 expert, involved in the internet revolution since 1995. Miguel founded Kimind Consulting (France) and Netcipia (Palo Alto, USA) to help large accounts worldwide to enter the Enterprise 2.0 dimension. He’s providing strategic consulting missions to help corporations to adopt this new paradigm and reach a new level in terms of productivity, innovation, and competitiveness. Miguel teaches specialized MBA classes about "Entreprise 2.0 and new corporate organizations", "Digital Reputation"; and "Managing virtual teams", he is also a lecture speaker in many international conferences.

Isabelle Serfaty-Bloch is a web marketing and Web 2.0 expert working in the Internet since 1998. After five years as a freelance journalist, she joined Ogilvy One in 1998, one of the world leading advertising agency. She spent eight years in the development of Internet strategy for the large-scale web sites of major brands such as Nestlé, Kraft, Fisher Price, Mattel, France Télécom. Strategic communicator with practical experience in web site management, content strategy, project management, online marketing and corporate communications, Isabelle founded her company, Net On Demand Consulting, dedicated to optimize the global visibility of professionals and corporate organizations on the Internet.